Gen Z Yellow

    Step aside, Millennial Pink you've been overthrown by Gen Z Yellow. Millennial Pink may have been the color of 2016, but Gen Z Yellow is the hottest new pop of color for Fall/Winter 2017! Gen Z Yellow is everywhere, and it hasn't even peaked yet! Whether it's trying to imitate Positano lemons or a bumblebee, Gen Z Yellow is a must have color in your arsenal of street style wear. 

    You may have noticed recently that your Instagram feed is no longer a rosie-posie blur but rather a beam of yellow sunshine. Celebs like Kylie Jenner, Selena Gomez, Zendaya, and Kaia Gerber have all been sporting this HOT new trend. Just like millennial pink, Gen-Z Yellow is not one particular shade, but rather several shades. Gen Z Yellow can be described as buttercream to melted butter, even mustard, and beyond. By January of 2018, your Instagram will probably look like a banana peel. 

    Gen-Z Yellow is the natural evolution of millennial pink. The color yellow is a happy color that remains pleasing-to-the-eye. It has zest, energy, and optimism. You may be thinking, I can't pull off Yellow?! And you may be right, but Gen Z Yellow isn't about whether you can or cannot pull it off, it’s not meant to be flattering because it's a trend. Like other recent trends such as impractical shoes or weird vintage sunglasses, Gen Z Yellow is considered a statement color not a classic. Are you daring enough to wear this trend?! Well I sure as heck am!